The latest Per Capita paper summarises the research on various cognitive biases ( loss aversion , endowment effect , etc) and makes suggestions for policymakers about ‘choice architecture’ that helps people make better, less irrational, decisions. For example, default options of sensible choices where people have to opt out to avoid them preserves freedom to choose while encouraging decisions that will benefit most people. It’s the kind of argument Cass Sustein has been making for years, and on which he co-wrote with Richard Thaler a widely-cited 2008 book called Nudge: Improving Decisions About Health, Wealth and Happiness (which is strangely not cited in the Per Capita paper; if Sunstein did not coin ‘choice architecture’ he’s certainly its main populariser)
